The society could send by postal mail the information about the exhibition to the consultation referring to all those customers who have accepted the reception of promotional communications, about the juridical basis of the consent of l'interessat.Aquesta communication will not be able to be made to the customers who denied its consent in the reception of promotional communications. For those customers who have left blank the boxes related to the consent with respect to the reception of promotional communications the possibility to make this communication with regard to the legitimate interest of the company would remain open. When the object communication of the consultation is made for electronic means, the special regime configured by the Law 34/2002, of 11 of July, of services of the information society and of the e-Commerce, will be applied him. Consequently this information to the users that they denied will not be able to send its consent to itself in the reception of communications commercial or that left both options blank. The sending in a future of communications similar to the exposed ones in the consultation basing itself in an own legitimate interest or of third one, it will require to analyze and to document the existence of the preponderant legitimate interest with respect to those customers who have left the boxes related to the consent blank in relation to the promotional communications. For the communications for electronic mail the express consent of the customer will be necessary in all cases.